Memory
THEUS
Ask questions across reports and study data, compare findings, and trace every answer back to its source page.
Your team knows the science. We bring the AI.
Turn trusted research into memory, foresight, and decisions your team can use.AI research infrastructure for consumer insights: Memory with THEUS, Foresight with Forethought, and Decision Systems, grounded in 60 years of sensory science expertise.
We reply within one business day to arrange a tailored THEUS demo.
Recognition and reach
Published or presented with
General MillsPepsiCoDanoneSymriseKenvueGSKDiageoDSM-Firmenich
- Peer-reviewed publications
- 50+
- Years combined experience
- 60+
- Published books
- 4
Featured partners
Aigora works with dozens of Fortune 500 companies.
Stop guessing. Know what you know.
Watch THEUS turn fragmented consumer research into one governed, source-traceable Research Base in 96 seconds: contradictions kept visible, evidence gaps found and filled under review, and synthetic experiments grounded in your own facts. Private and secure. Client data is not used to train foundation models.
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Dr. Evelyn Reed and Dr. Theodore Sinclair are fictional personas. The film and interface scenes illustrate how THEUS works.
THEUS, Forethought, and Decision Systems
Three products move trusted research from memory to foresight to decisions. Education and the AI Toolkit give teams a practical way to start.
Foresight
Forethought
Simulate product, claim, and category decisions before fieldwork with synthetic panels grounded in your cited evidence.
Decision
Decision Systems
Deploy custom models, dashboards, copilots, and workflows that fit how your team already works. You keep the capability after the project ends.
Membership and speaking
Selected work
Product maps from expert transcript archives
Expert evaluations lived as transcripts and free-text notes. The team needed scores they could compare across products before consumer testing.
We converted the transcript archive into a scored product matrix, built a multi-dimensional map from those scores, and chose a product set that covers the space for the consumer test.
Sensory panel prep without the copy-paste path
Panel preparation and reporting moved through email, files, panel software, and spreadsheets by hand. Scientists spent time copying data instead of reading it.
We delivered a workflow that takes structured intake, applies the team operating rules, and produces stakeholder reporting without the daily copy-paste path.
One hedonic map from several finished studies
Several finished studies still left no single direction. Internal teams and outside formulation partners needed the same target language.
We pulled the existing research into a source-linked brief, ran a research-informed simulation into a hedonic map, and wrote the target regions in language formulation partners can use.
From measurement to meaning
AI cannot replicate human sensory judgment. Our guide explains why sensory science becomes more essential as AI adoption accelerates.
“The future is not AI versus panels. It is AI-elevated sensory science: models do the combinatorics; humans do the sense-making.”
Dr. John Ennis, PhD
What our clients say
“Aigora automated our dynamic PowerPoint production with numerous tables and charts, saving us significant time to focus on interpretation and strategic insights.”
Dr. Alex FeldmeyerSensory Manager, Mane “Aigora's thorough knowledge of sensory science and analytics resulted in a dashboard that exceeded our expectations - more comprehensive and data-driven than originally intended.”
Julia TyrpinSensory Science Director, Griffith Foods “The platform Aigora built for us has reduced our analysis time from days to minutes, while allowing us to retain full control. They provide expert advice on industry best practices, ensuring we deliver results with confidence and don't fall behind.”
Carl GrahamSensory Scientist, BAT “Aigora's team demonstrated strong expertise, providing clear guidance while remaining flexible to our needs. The outcome has been of great value, giving us new ways to leverage our data and strengthen our decision-making.”
Yoan GoupilSensory & Consumer Insights Scientist, DSM-Firmenich
Let's talk about what AI can do for your team
A 30-minute walkthrough of THEUS with our team, focused on your own research questions.