AI research infrastructure for consumer insights: Memory with THEUS, Foresight with Forethought, and Decision systems that put the work into models and workflows. Grounded in 60 years of sensory science expertise.
Trusted by consumer insights teams at several Fortune 500 companies since 2019.
Published or presented at international conferences with
50+
Peer-Reviewed Publications
60+
Years Combined Experience
4
Published Books
AI research infrastructure for consumer insights. THEUS holds institutional memory, Forethought simulates better bets, and Decision Systems put the work into models, dashboards, and workflows. Education and the AI Toolkit are how teams start, not a competing description of the company.
THEUS
Turn institutional research into living, cited knowledge. THEUS extracts, synthesizes, and explores what your organization already knows with page-level provenance.
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Forethought
Simulate product, claim, and category decisions before fieldwork. Forethought builds synthetic consumer panels grounded in your own cited evidence.
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Decision Systems
Deploy custom models, dashboards, copilots, and workflows that fit how your team already works. You keep the capability, not just a one-off deliverable.
Learn morePublished or presented with General Mills, PepsiCo, Danone, Symrise, Kenvue, GSK, Diageo, and DSM-Firmenich.
CPG & Food
Fragrance & Beauty
Food Science
Biotech & Health
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