
Thorsten Guksch - Asking the Right Question
Hi, I'm Dr. John Ennis, CEO at Aigora. In this episode, I enjoyed speaking with Thorsten Guksch from SAM Sensory and Consumer Research. We talked about what happens when sensory science meets modern data science, focusing on how machine learning turns open-ended consumer language into structured sensory information, and why multisensory measurement captures product experience that a single-sense test misses. I hope you enjoy this conversation as much as I did, and remember to subscribe to AigoraCast to hear more conversations like this one in the future!











